Sweet tooth satisfaction ~ the Townie, Bea’s of Bloomsbury

Most Londoners have an unsatiable appetite for the new, new bars, new restaurants, new ideas. Anything that hasn’t been seen, drank or eaten by the world and we’re keen to check it out (queuing and waiting lists, the norm). Luckily we’re often kept satisfied and the constant flux of new ideas is one of the many things that make it an exciting place to live.

It’s no surprise that when the Cronut was created in New York, London chefs were pondering over how to make their own and the hybrid food trend was officially brought into the world.

Bea’s of Bloomsbury were pretty hot of the mark with a follow up, and (with encouragement from the Evening Standard) created the townie, a brownie tart.

As someone with a sweet tooth and an unashamed interest in checking out a new craze, I had to try one. So during my little London holiday last week I made my way over to Bea’s original Bloomsbury cafe to get my hands on one. Sadly I didn’t have time to stop and enjoy a coffee with it (they do Square Mile here and they’re charming cafes), but I was determined to enjoy it when I got home.

Tea and townie on a drizzly afternoon, yes please.


They’re about the same size as a mince pie, the right size for a sweet treat that isn’t too indulgent or sickly. Bite in and you get a mouthful of crumbly pastry and moist brownie.


It definitely works. Sweet tooth satisfaction? Yes. As good as a brownie on it’s own? I’m not so sure. But then with brownies as my all-time favourite dessert I’m probably a tough customer.

I’m pretty intrigued about what new hybrid will come along next, with plenty of talented chefs in the city I have high hopes. But will they be permanent successes or just another food fad? We’ll have to wait and see I guess!

Have you tried a townie or Cronut? Heard about any new hybrids due on the scene? Do you have any of your own ideas?