Dream. Find. Do. London ~ The Blogging Masterclass

We’ve been having a pretty grey time of it recently haven’t we? Grey skies, rain and more rain.  The best thing to do on these days is to find fun indoors so I spent the whole weekend with Dream. Find. Do , learning all the tips and tricks of the blogging world.


You may remember that I wrote about the launch of Dream. Find. Do. earlier in the year, a blogging masterclass (and a blog full of tips) by two successful UK bloggers – Rebecca Norris and Michelle Kelly.  They had their first masterclass in Manchester that unfortunately I wasn’t able to attend, but according to instagram and this lovely post on A Little London Wedding, it went down a storm.  So as soon as they announced their London masterclass at The Hoxton Hotel I checked my diary and dug out the funds to sign up.

What caught my attention? Well I’ve been blogging for almost a year now and whilst I’ve got the gist of it, there’s definitely room for improvement.  I don’t have the time (or patience) to rummage around Google for tips, two days of group learning is much more my style. In this masterclass, Rebecca from Florence Finds and Michelle from Pocketful of Dreams, combine their years of experience, creativity and passion for a collaborative blogging community to share with eager students looking to develop their blogging skills.

What can you expect if you sign up?

Day One started with the basics, Rebecca took us through effective blog designs, the importance of your blog ‘about page’, reminding us that ‘content is king’.  They set us tasks and got us to discuss our thoughts, which definitely got me thinking about the changes I should make.  We moved on to how to improve traffic, and Michelle took us through our blogs as brands, calling on her experience as an events and wedding planner.  Rebecca then went through the final topic of the day, advertising and monetisation, it certainly seemed like there was a lot to consider if you wanted to go down this route!  The top tip of the day – consistency, and they really demonstrated this in their presentations and gorgeous stationery (as you can see).

We were fuelled throughout the day by water, tea, a sandwich lunch and even delicious ginger cake made by Erin ( Love from Cornfield ).  We celebrated the end of a successful day with a cocktail at The Hoxton Hotel bar, followed by a two-course meal ( which is included in the fee).

I headed home, ready for a good night’s sleep to prepare for the next day, which promised to be filled with photography and photoshop fun.

Day Two began and Rebecca took us through key photography skills, helping me get away from the all-too-comforting auto mode on my DSLR.  We set about the stylish Hoxton Hotel to test our new knowledge.  I love the ski-lodge style of The Hoxton Hotel, woolly rugs and burning fires, a great place to take a few snaps and spend the weekend.

After we’d had a little practice we got back to business and Michelle took us through Photoshop.  You’ll see on Pocketful of Dreams that they’re mood board pros and it was so great that Michelle was willing to share all of her secrets.  I definitely learnt A LOT of new skills and not only did we get all of this put together in a stylish manual to take home, we got a whole load of mood board templates to use too.  As you can see I got a little excited about my new skills in this post 🙂 .

If all this new knowledge and a take-away manual wasn’t enough, we also got a pretty lanyard from Pimp it Pretty, a canvas bag from Alphabet Bags (highly recommend checking out their site, great gift ideas!), plus moreish homemade cookies from Rebecca.

Overall a brilliant weekend, I’ve definitely taken away some great tips and new skills whilst having met some lovely bloggers who I hope to catch up with in the near future.  It’s a perfect masterclass for anyone looking to start or improve a blog .

 THANK YOU Rebecca (right) and Michelle (left) for your time and energy!

If you want to know about the next workshop, be sure to keep an eye on their website – dreamfinddo.co.uk, and get day-to-day updates @DreamFindDo

Watch this space for new blog developments!!